• The entrepreneurial strategies in executing consumerism are centered at the core module of keeping the customer engaged in interaction at all times. It is through the vibrant media of mobile applications that a company weaves an effective network with its customers. We have to our credit the development of several successful smartphone apps on iOS, android and Windows platforms. ‘Suraksha 24x7’ is one such emergency app that proactively counter attacks multiple crimes against women such as eve teasing, exploitation and harassment. Its features enable women to contact the authorities and the police at all times, to protect them from being victimized. The ‘Moby Retailer’ app, powered by Moby partner network in India, enables its retailers to avail services such as Mobile recharge, DTH, Bill payment, Data Card Recharge, and maintain a Moby Trade Wallet that can be reloaded from the channel partners. These apps not only bring companies hither to their clients but also provide the latter to seek customer support and care just at a mere click of a button. Through the medium of smartphone utility and technology, companies continue to derive substantial feedback to maintain impeccable quality, and make their way into customer homes and lives almost seamlessly.